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CPALead top earner? Ninja Techniques For Niche Thinking Outside The Box (Less shared/More Money!)Shhhhh.
EBOOK THAT INCLUDES EXAMPLES AND TECHNIQUES FOR THINKING OUTSIDE THE BOX !
Thinking outside the box (sometimes erroneously called "thinking out of the box" or "thinking outside the square") is to think differently, unconventionally or from a new perspective. This phrase often refers to novel, creative and smart thinking.
This is sometimes called a process of lateral thought. The catchphrase, or cliché, has become widely used in business environments, especially by management consultants and executive coaches, and has spawned a number of advertising slogans. To think outside the box is to look further and try not to think of the obvious things, but try and think beyond that.
EXCERPT FROM "Ninja Techniques For Niche Thinking Outside The Box "
The "box" is the normal way of looking at things, doing things, and all the assumptions that almost everyone involved is making. Your best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up the thinking inside the box. An example might help.
A major brand of liquor was faltering years ago, and the company couldn't seem to boost it's sales. More promotions, lowering the price, and getting better shelf placement were the "in the box" solutions. They didn't work. Finally someone challenged the assumptions, by asking "What if we stopped the promotions and just raised the price?"
They raised the price as an experiment, and sales soon doubled. Apparently some types of liquor are bought quite often as gifts. The customers don't want to buy the most expensive one, but they also don't want to seem cheap, so they won't buy it if it doesn't cost enough. Imagine what happens to your profit margins when you raise the price and double the sales - that's the power of thinking outside of the box.
Examples Of Thinking Outside The Box
The following examples of thinking outside of the box are meant to stimulate your creativity. Some of them are true stories of creative problem solving, and others are just ideas generated using lateral thinking techniques. I include a few notes on the basic approach used to produce each idea, so you can get our own thinking out of the box....
CLICK HERE TO CONT. AND READ ENTIRE EBOOK
EBOOK THAT INCLUDES EXAMPLES AND TECHNIQUES FOR THINKING OUTSIDE THE BOX !
Thinking outside the box (sometimes erroneously called "thinking out of the box" or "thinking outside the square") is to think differently, unconventionally or from a new perspective. This phrase often refers to novel, creative and smart thinking.
This is sometimes called a process of lateral thought. The catchphrase, or cliché, has become widely used in business environments, especially by management consultants and executive coaches, and has spawned a number of advertising slogans. To think outside the box is to look further and try not to think of the obvious things, but try and think beyond that.
EXCERPT FROM "Ninja Techniques For Niche Thinking Outside The Box "
The "box" is the normal way of looking at things, doing things, and all the assumptions that almost everyone involved is making. Your best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up the thinking inside the box. An example might help.
A major brand of liquor was faltering years ago, and the company couldn't seem to boost it's sales. More promotions, lowering the price, and getting better shelf placement were the "in the box" solutions. They didn't work. Finally someone challenged the assumptions, by asking "What if we stopped the promotions and just raised the price?"
They raised the price as an experiment, and sales soon doubled. Apparently some types of liquor are bought quite often as gifts. The customers don't want to buy the most expensive one, but they also don't want to seem cheap, so they won't buy it if it doesn't cost enough. Imagine what happens to your profit margins when you raise the price and double the sales - that's the power of thinking outside of the box.
Examples Of Thinking Outside The Box
The following examples of thinking outside of the box are meant to stimulate your creativity. Some of them are true stories of creative problem solving, and others are just ideas generated using lateral thinking techniques. I include a few notes on the basic approach used to produce each idea, so you can get our own thinking out of the box....
CLICK HERE TO CONT. AND READ ENTIRE EBOOK
